Sunday, February 11, 2007

A 5-Point Plan for Autos Growth

Charisma! Communications' president Laurie Halter examines the top automotive marketing trends that you'll need to know to keep up with your competitors in 2007. She talks about search engine marketing; email marketing; two-way communication between dealers and customers; blogs as a marketing tool; and behavioral targeting.

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Comments on "A 5-Point Plan for Autos Growth"


Blogger Umer said ... (23:22) : 

Overall good read... but seriously... search engine optimization is a method of search engine marketing... SEO is SEM. So the first point is bit wrong.. Search Engine Marketing should be replaced with Pay-Per-Click as that is the method most dealers are using for search engine marketing.


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