Women Sites Making a Claim on the Web

According to an article The New York Times, women are increasingly becoming a recognized consumer in many industries, not just the auto industry… - Shane Homes is building houses designed with the feedback from female consumers - BeJane.com is an online home improvement site geared specifically for female handy(wo)men - Crave Party seems to be a nationwide network of women that like to indulge in things like shopping, entertainment, and personal pampering Like AskPatty.com, these sites are designed exclusively for women. Identity is an increasingly important thing in our culture these days and these sites are obviously catering to this popularity. One site I found of interest while reading this NYT article is called My Open Wallet, a site run by a female New Yorker revealing the details of her personal financial lifestyle. The blog site is pretty cool and definitely rich with content, not to mention a sense of bold honesty and openness. There is a great section on the site called “My Rules”. Check it out when you get the chance. Shouts out to the girls at AskPatty.com for forwarding this article. I think it is quite revealing for what sort of possibilities are out there in the marketplace these days for women and men.